Master of Strategic Communication

Entry Requirement ; Minimum CGPA of 3.00 at undergraduate level OR take APEL A approval using relevant work experience (if GPA below 3.00); ; English Language Approval (for international students): ; ; IELTS – minimum band 6.0 ; TOEFL – minimum band 6.0 ; MUET – minimum band 4.0 ; ; ; ; ; ; Minimum CGPA of 3.00 at the undergraduate level OR take APEL A approval using relevant work experience (if CGPA is below 3.00); ; English language proficiency (for international students):; ; IELTS – minimum band 6.0 ; TOEFL – minimum band 6.0 ; MUET – minimum band 4.0 ; ; ; ; ; Course Structure ; Compulsory Courses ; ; Code Name Course ; SKKP6004 ; Communication Research Methodology; ; SKKS6103 ; Theory of Media Technology and Communication; ; SKKS6113 ; Communication Ethics; ; SKKP6123 ; Crisis Communication; ; SKKS6174 ; Industrial Strategic Benchmarking; ; SKKS6284 ; Strategic Communication Management; ; SKKS6154 ; Communication Impact Seminar; ; Research / Industry Project ; ; Code Name Course ; SKKS619C ; Research /Industry Project; ; Core Elective Courses ; ; Code Name Course ; SKKS6143 ; Integrated Marketing Communication; ; SKKS6163 ; Strategic Alliance And Media; ; SKKS6233 ; Strategy of Media Integration; ; ; ; Learning Fee note: The StudyUKM page did not publish a numeric fee at time of update; backend uses a masters placeholder based on UKM pages with published fees and must be confirmed with UKM/UKMShape before quoting. Source: UKM StudyUKM official programme page https://www.ukm.my/studyukm/master-of-strategic-communication/